Cowbellpedia: Promasidor sets to offer winners N100m


Promasidor Nigeria Limited, makers of Cowbell Milk; a leading dairy brand in Nigeria is set to offer winners of Cowbellpedia, Nigeria’s foremost educational TV Quiz Show, N100 million.

The competition,which focuses on mathematical excellence and is targeted at secondary school students, is back on television. It is now wider in scope as it covers Science, Technology, Engineering, Mathematics (STEM); General Knowledge, and Puzzles.

The organisers in a statement noted that other rewards for winners include, laptops, other learning equipment, and Cowbell products, while the top winner from both the Junior and Senior Secondary Schools will each win an all-expense paid educational excursion to South Africa.

Marketing Director, Promasidor Nigeria, Adebola Williams,said the focus on STEM and General Knowledge is a deliberate decision to be more inclusive of the subject areas of interest to consumers. She noted that the firm was committed to driving brands with a purpose, and the consumers must be at the heart of the brand purpose.

The Chief Executive Officer, (CEO) Bruno Gruwez reiterated the commitment of the company towards education, saying it is the most important investment for the future of the children of Nigeria. He saluted the participants while assuring them that the firm would continue to support the academic development of Nigerian children.

According to him, good education enables value creation for a young and growing population, while creativity and innovation are critical in advancing the United Nations Sustainable Development Goals (SDGs)

He said the new Cowbellpedia TV Quiz Show will meet its stated objectives of providing a platform to inspire young learners to become future innovators and problem solvers. It is also to reward excellence in academics and encourage the participants to break the mould and ‘think outside the box’.

“As a responsible corporate citizen, we intend to play our role as a change catalyst for advancing Nigeria into the next phase of its development through the Cowbellpedia platform designed for children aged 11 – 17,” he added.

According to the organisers, over 1,000 students across the country from various secondary schools participated in a computer-based test (CBT) exam which produced the top 132 students participating in the show.

“The teachers and parents of the participating students are also not exempted from the Cowbellpedia TV Quiz Show. This special edition of both parents and teachers is to reward their commitment to raising the best of the best children in the society.

The viewers at home are also not left out with the introduction of the Cowbellpedia Home Play segment where viewers can win mobile airtime every week. To participate, visit the Cowbellpedia dedicated website.

“Cowbellpedia will air every Saturday on Africa Magic Family at 4:30 pm, NTA at 6:00 pm, TVC at 7:00 pm, and other local TV stations across the country.

“As part of the revamp, we have also introduced a new quiz master, Ebuka Obi-Uchendu, and actress, Linda Ejiofor as the students’ host,” they said in a statement.

-The Nation

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