Muslim Apparel: Why the apparel industry is embracing Muslim fashion


The world of fashion constantly witnesses something new from time to time. A new term has been invented in the history of fashion, and from the looks of it, it is here to stay! The term is Muslim Fashion.

Islam has always insisted its men and women to dress modestly and religiously. But lately as the movement started getting diverse, the covered styles of dressing began to transform into more fashionable styles. This led to the new term ‘Islamic or Muslim Fashion’ in the global fashion industry.

Muslim women can be seen in traditional wears like Burqas, Paranjas, Chadors, and Abayas. All of these clothing varieties are just slightly different to each other. They are loose fitted clothes that cover their entire body. Those that do not cover the head, require a veil or Niqaab to be worn in addition.

As we all know that there is more to this fashion statement than “good looks” and “confidence”. Such modifications to the apparel is not only enabling the Islamic men and women feel more confident of their looks, but also helping the world to notice the new, fresh look of Islamic fashion.

Also, fashion has the potential to change many things in the world and as we can see Islamic fashion is helping to change the outlook of the world towards Hijab and its wearers and promoters. In fact, it may spark a revolution in the world in whole and not merely the fashion industry! There is immense potential in the apparel, and it can evoke changes that may change lifestyles and thinking.

Islamic or Muslim fashion from hijabs to Burkinis,  Slip Skirts, Longline Blazers, Relaxed Jeans, Matching Sets, Wide-Leg Pants are all indication that Muslim fashion is here to stay as many international designers are now catering to the needs of Muslim consumers and fashionistas.

In the past three years, Burberry, Mango and DKNY have each introduced a limited-edition “Ramadan collection,” and recently couturier Dolce & Gabbana released a line of hijabs and abaya.

The most interesting part of it is that many if not all of these items could be worn by anyone. You don’t have to be of a particular faith to wear these clothes.

-Rauf ‘Seyi Owoyomi

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